Ucon is simply an acronym for 'Urban CONquest'. Just because an architect designed a building or object for a specific purpose does not necessarily mean that we should all adhere to this notion. 'UCON' is a calling to take advantage of the architecture that surrounds us in an open-minded light. Skaters have always perceived their surroundings in a far more creative viewpoint than the average member of the public. The art of street skating, 'Architecture Acrobatics', is the fundamental ethos behind our designs, sticker campaigns and ads.

Streetsoul features following Ucon categories:

• Irie Daily Stuff
• Kanabeach Stuff
• King Apparel Stuff
• Levi's Engineered Jeans® Stuff
• Matix Stuff
• Mazine Stuff
• My Zoo Stuff
• pa:nuu Stuff
• Stussy Stuff
• Sweet & Toxic Stuff

• 667 Stuff
• Adidas Originals Stuff
• Airbag Craftworks Stuff
• ALAKAZAM Stuff
• Alprausch Stuff
• Analog Clothing Stuff
• Cross Colours Stuff
• Emily The Strange Stuff
• Five Four Stuff
• gsus Stuff