The founders of german brand 667 were pioneers in their surroundings, projecting streetart on T-shirts just using their own equipment and know-how. Nowadays, you can say that the 667 brand was born out of a tightly knit team of people with a solid background in graphic design, music, acting, filming and classic motor sports.

The slogan "one step ahead of the devil" symbolizes the powerful thought of breaking limits in a very positive way. We like to play within the foolish surroundings of devilish thoughts and we live to generate a joyful, powerful and unique lifestyle. 667 is not a typical clothing company, 667 is a street fashion brand with its roots in reading the environment and reflecting it in it's own style.

9five Eyewear is a new eyewear company that comes straight from Cali. For the Summer 2009 season, they are releasing sunglasses in three styles, Butters, Cult Classic, and The Major

For over 80 years Adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. Adidas continuously improve the quality, look, feel and image of their products to match and exceed consumer expectations and to provide them with the highest value. They are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product they bring to the market. Today Adidas has become an icon in the fashion world as well, and a recognizable part of pop culture.

Back in 1995, a dj's search for a new bag to carry his records in, became the reason for airbag craftworks' design project.

Founder and CEO Paul David Rollmann took an old, no-longer used air mattress and made a bag out of it. The first air mattress bag, or airbag in short, was born. The former holiday item proved to be extremely useful for transporting 12” vinyls: strong and safe for carrying the records, comfortable for the user, and filled with holiday memories.

Today the search for a new record bag has led to the creation of a whole design platform of airbag craftworks products. From the first original model of the record bag, a whole
sophisticated and complex collection of bags and t-shirts have been developed.

The lives and works of the airbag-designers are inseparably linked to their great love of music and club culture.
What all products have in common is the basic airbag idea: we transform your holiday memories.

+ALPRAUSCH+: a story of a unique tribe based in Zurich, Switzerland, who have created a line of clothing outerwear and accessories with a style that dares to combine classic Swiss tradition, with modern street and snow culture." Andy Tanner. What started as a local Swiss project in 2000, +alprausch+ has slowly spread into a global phenomenon. Though the company has matured internally, we run by the same philosophy and principles we started with. It is our true intention to share with the world all of the things that make our everyday lives so special. Enjoying a sharp contrast to other brands, fans are reminded every season that, +alprausch+ is a family of people not willing to give in to fashion dictated by the masses. Creativity, style, fit and function, these are attributes that we feel make clothing special. By working with our own ideals and style, we have created a line of clothing that is often times viewed as somewhat 'against the grain'. By embedding positive Swiss ideals into inspirational styles, we offer a concept and a story to people who posses originality and the need to live and dress apart from the rest.

It's written in our DNA. It's woven into the fabric of our constitution. It was in Trevor Andrew's first Analog I-Pod jacket and it's scratched on the bottom of Nathan Fletcher's 4-fin. It's the ultra-thin thread that ties together surfing, skateboarding and snowboarding. It's the fearless voice calling you to Liberate, Unify, Mobilize and Resolve. It's non-digital, low-technology. It's the new elitism. It's Analogic.

Since the beginning of the action sports market, influential kids have gravitated towards progressive and creative movements within snowboarding, skateboarding and surfing. Analog is a clothing company born in outerwear, raised at the beach and entrenched in cities everywhere. Analog is an invitation to take a stand, make a point, challenge a value and open a few minds.

Bico Birth 1995
The unique style of Bico was fashioned by two young artistic designers with a creative fire in their belly, wanting to wear tribal designs to match their urban outdoor lifestyle.

The need for cool fashion jewellery for guys and girls, who were inspired by the sun-blessed lifestyle of Australia, grew rapidly with the creation of unique sculptured three dimensional designs. Bico now works closely with a highly talented team of craftsmen who are located at Bico's factory at Sydney's Bondi Beach. Bico's high quality is assured with each piece undergoing several hand polishing and hand finishing techniques, as well as several quality control checks. Bico products are worn globally by young and funky guys and girls in more than 30 countries.

Creative Recreation was officially launched in Orange County, California in the Fall of 2002. The founders of Creative Recreation noticed a huge void in the footwear market. Everyone was offering either dress shoes to be worn with a suit or athletic inspired sneakers that were not acceptable at most functions for our lifestyles. No one was offering footwear to young professionals with style. Two long time friends who were already enjoying a prosperous career in the footwear industry decided they would be the ones to change the game.

Realizing that this generation was not going to follow in the same footsteps as the one before them Creative Recreation began their own journey. Being successful in this generation did not require wearing a suit and tie rather it was just the opposite. This generation is in more control or their destiny and their careers. This genre has become known for its entrepreneurial drive. Along with this came freedoms of fashion in the work place and in other social setting.

With these inspirations behind them Creative Recreation set out to fill this void. The two founders simply set out to design shoes that they wanted to wear. By sampling the best aspects from other footwear categories and incorporating the comfort of an athletic sneaker combined with the materialization of a dress shoe to create the ultimate crossbreed.

Many people have difficulties understanding what category Creative Recreation footwear falls into. That has been the best compliment to the founders. "We don't want to be put into any category, were a footwear company! We make shoes for our lifestyle, rather we make shoes for life with style".

Creative's Definition

Creative Recreation: Characterized by originality and imagination, a refreshment of ones mind or body through activity that amuses and stimulates play.

We want to become Streetwear Fashion label that enables individuals to create their own style. Cross Colours should be known and loved for its creative (old skool) designs and its social conscious statements that are broadcasted in a fresh and optimistic way. Cross Colours brings the oldskool back in modern days and demonstrates a positive and fresh outlook on life. Cross Colours is a Streetwear Fashion label that reflects multi cultural society. Cross Colours mission is to speak to the world in a fresh and optimistic manner through clothing that enables individuals to create their own style. Rock it, Feel it, Love it, Live it.

DVS Shoes Story...

The DVS Shoe Company is a footwear company based out of Torrance, California. It was founded in 1997 and is owned by Podium Distribution. DVS originally made men's skateboard-specific shoes, but today they have expanded their footwear line with shoes for women, kids, and toddlers. Shoe models are no longer restricted to skateboarding; they now include sandals, slippers, wake shoes, and fashion-based designs. DVS also has a full clothing line.

The DVS team has expanded as well. DVS went from sponsoring just skateboard teams to sponsoring snowboard, motocross, surf, and race car teams.

DVS Skate Team: Guru Khalsa, Daewon Song, Keith Hufnagel, Chico Brenes, Steve Berra, Kerry Getz, Mike Taylor, Jereme Rogers, Jeron Wilson, Daniel Castillo, Zered Bassett, Torey Pudwill and Lamare Hemmings.

In the Skateboard Tradition - DVS

Made in italy, "Well Endowed".
All of Electric's sunglasses have the highest-grade polycarbonate lenses available and block 100% UV rays and filter out UVA, UVB, and UVC, the 3 most harmful of the sun's billion rays.
Electric's frames are constructed of mold-injected grylamide, which has the best memory retention in variable temperatures.
it is the lightest, strongest material available.
Designed with style and function as the precedent. Electric has enough syles to appease the hidden and not so hidden personality in everyone.
All kidding aside, Electric sunglasses are proudly madi in Italy with the highest quality materials available to the market.

Who is Emily?

• 13 years old and on bad kitty
• Long black hair with bangs
• Big white Mary Jane shoes
• Short black dress
• Black stockings
• Ever-present four black cats
• She is anti-cool, a subculture of one, and a follower of noone but herself. She is the anti hero for the Do It Yourself movement!
• Her favorite phrase is "Get Lost!", which is both an invitation to travel to unknown places and an instruction to "take a hike!"

Five. Four. One.
The mathematical equation of 5 minus 4 equaling 1 is an allusion to the term "one love" the notion of unity among common man.
Headquartered in Los Angeles, Five Four is the brainchild of Andres Izquieta and Dee Murthy who both, at age 21, created the brand with a sharp definition of young entrepreneurship. in 2004, two years after Five Four's inception, they instituted the independent Outsider Network [ION]. The ION's purpose is to gather a coalition of free thinkers, entrepreneurs, activists and innovators who make up the core creative nucleus of Five Four.
The mission of Five Four is bold yet simple: Define your dream and pursue it. as a company who proudly proclaims the mantra "Found by Youth for Youth," Five Four naturally encourages youth from the world over to follow suit in their own dreams and endeavors.
We believe in the true spirit of the hustle.
We understand the trials along the way.
We anticipate the feeling of success.
Participate, Innovate and Create.

Five, Four, One.

Forum snowboards was first started by Four Star Distribution and pro snowboarder Peter Line in the summer of 1996. It also owns outerwear companies Four Square and Special Blend. The Four Square team consists of Pat Moore, Peter Line, Jake Welch, Jake Blauvelt, and Eddie Wall. The Special Blend team consists of Joni Malmi, John Jackson, Stevie Bell, Nic Suave, and the previously promoted Daniel Ek. All are on the Forum team.

The Goorin Hat is the ultimate mark of individuality, style and status. Since the first goorin hat was sold off a horse cart in Pittsburg, Pennsylvania in 1895, Goorin Brothers has redefined the art of hat making. A century of experience translates into a brand that combines the style of by-gone eras with the progressive inspiration of the present. The result: a hat that refuses to be predictable and a look that invokes the glamour of vintage with the edge of street.

Considered a lost art in America, gone are the times when top hats derbies and bowlers are an essential part of dress. Goorin brothers have refashioned itself to put hats on top again. Who better to revolutionize the market than Ben Goorin great-grandson of founder, Cassel Goorin, and the fourth generation to lead the company?

„The hat is back with renewed vigor and purpose. Says Goorin. „Classic blocks my great grandfather used such as fedoras, ivies and newsboys are being reinterpreted with eye-catching fabrics, distressed treatments, and forward cuts. Goorin hats have already caught the eye of Hollywood’s most influential screen stars like Will Smith and Lucy Liu also dynamic stage stars such as Jay-Z, Ashlee Simpson, Britney Spears and Black Eyed Peas.

While many designers are adding one or two hats to their collection, Goorin is dedicated to showcasing a complete line.

Back in 1993 the gsus story started from a small shop in Arnhem called ‘heavens playground'. Soon the shop developed into a creative lab for own label gsus. Two rules were important to the founders: "do what you like best and design what you would like to wear".
Although gsus has grown and the heavens playground evolved from a small shop into a worldwide playground, gsus never lost sight of these two rules. This early stages creativity and total freedom are the essence of gsus. Heavens playground is a synonym for this feeling. By "Welcome to heavens playground" everybody's challenged to let those creative juices run free and re-shape your surroundings the way you want them to be: the world is your playground!

Established in 1994 in Berlin. Influenced by place of origin and past, fundamentals of Irie Daily's philosophy - inspiration, intelligence, simplicity and equality every day.

Irie Daily is not just a brand! It is an awareness of life - being authentic, reflected and a family.

Iriedaily creates an urban streetstyle inspired by streetart, music, sports, politics and the unique visons of the artdirector JayBo aka Monk!

In late 1986, a gang of surfers from Brest, France decided to realize a dream and create their own brand of surfwear, called Kanabeach.

Kanabeach is specialized in creations for surfing, skating and board sports in general and sponsors a great number of competitions.

Constantly experimenting with new fabrics and new colours, Kanabeach collections are never dull, but always original and fresh. Their clientele is no longer made up entirely of riders and more and more wearers are loyal to this brand’s fun image.

Kanabeach is very much focusing on natural materials. Collections feature both men’s and women’s clothing and include accessories and bags.

The UK's premier street brand. Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow.

Founded in 2003, its creators were brought together through a shared goal. Their purpose? To create a new apparel brand, a reflection of the creative freedom of their own lifestyle and culture. From the skate scene, the flourishing grime and hip-hop movements to the underground world of streetwear enthusiasts and the street art world, KING represents the eclectic mix of British youth and subculture.

The theme of KING is innovation, design, detailing and quality, reflected in its simplicity and subtlety. Garments for the streetwise, smart trendsetters - those who drive the bandwagon as opposed to jumping on it. It is more than a label, it is a representation of style, of distinction, the ethos through which we live our lives.

Manufactured in Europe all outerwear garments and accessories produced are limited to exclusive runs of just 300 pieces with a strict ‘no re-runs and no repeats' policy! KING was also the first worldwide brand to work exclusively alongside New Era Cap. The independently designed 5950 fitted caps are becoming the most sought after accessory in Europe, with direct cap hook up's also available to match all outerwear pieces.

The elite and coveted King Affiliates team continues to grow in presence and stature. 2007 members include British music artists Sway (Best UK Hip Hop artist - BET Awards 2006), Plan B and Black Eyed Peas drummer Breakbeat; emerging street artist Edge and the development of the brand new KING affiliates British skate team.

The brand is KING >>> Reign Supreme >>>

The new chapter in the future history of denim jeans, the Marriage of form and function for the ultimate freedom of movement. A daringly urban collection from Levis®, The Original Denim Brand.

NEW FROM THE ORIGINAL

In Spring/Summer 2008, Levi's Engineered Jeans® continues to push the boundaries of volume experimentation, be it with new drain pipe silhouettes or with overemphasized 'carrot' shapes in dark finishes. American iconic motives and rock'n' roll graphics are blown out of proportion, repeated in pattern or re-colored.

Tops are equally daring. Dropped shoulders, oversized volumes and clever construction details create tees and shirt dresses that can be worn in different ways.

Freedom to create different styles with garments that can be worn in multiple ways.

Sex is wonderful, sweet and fun. It should not be a taboo, and condoms should definitely not be the
reason why you’re not having sex, or make the sexual experience a hassle rather the joy that it should
be. Having Love-Box in your purse or on the shelf at home shows people who you are. Self-confident
enough to have safe sex - the cool way.
And when you buy Love-Box you are not only thinking about you and your partner, because with every
purchase you automatically support the Love-Box foundation, which helps charity organisations
around the world. That is why we call it: Condoms with Love.

Matix was founded by pro skateboarders tired of clothes disintegrating upon contact between ass and concrete. Never ones to be closed-minded, Matix has also naturally embraced the likes of surf and snow talent as family members equally dedicated the cause of progress.

With this in mind, team members like Marc Johnson, Daewon Song, Jeremy Jones, and Gabe Kling all actively inspire Matix styling. The brand is marketed to young men in the core market, but is worn by men of all ages that appreciate timeless styling combined with quality fabrication.

A brand is a name or an icon seen by many, seen again and again. Being recognized, for it does not change the fundamentals of its appearance.

Fashion is ever-changing by nature.

What does a fashion brand need a history for?

Fashion is merely an interpretation of moods. Moods change. Ours do, too. The mazine style changes. Radically sometimes.

We try to design bravely. We work hard to maintain a high quality of mazine´s clothing. We will always enjoy sports, we will always be thrilled by the interrelation of the sport and streetfashion. In a way, everything we stand for is our promise to evolve.

We can´t ask people to be loyal to our name! The name that is registered and marked with the obligatory ®. We are asking people to be loyal to themselves and choose their brand accordingly. We ask you to ask yourself: who ® you?

Marshmallow Monkey, a gorilla; Dixitripper, an astronaut; Buster, a wild rock-a-billy boy; Coco, a cat; and Raspberry, a grape girl all are images created by designer Ingo Stein...
From a piece of palm fabric, Mombassa and yearning for summer My Zoo came in to the world in 2002.
Different images have perfectly merged with My Zoo collections ranging from street to sweet. Cooperating with independent young designers, innovative and individual limited edition collections are being created with bright, colorful pieces. Original cuts, simple and clear lines characterize My Zoo.

Nike:
We will amplify our voice. We will connect with our base. We will establish a new connection. Understanding the needs of the sports inspirded consumer, Nike launches sportswear that elevates youth worldwide with a well integrated and re-mastered collection.

For sports inspired consumer, Nike Sportswear is: Pure Nike

We make the little shit better. The stuff you have that isn't noticed first, but can't be ignored. We pay attention to it. We argue about it. We work day and night to make the little shit as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world. We believe that you deserve a lot of respect. When you choose to wear a watch, or select a wallet to hold your hard earned cash, or want to put the final touch on your steez, you deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. Dammit brothers and sisters, you can't slap on an off-the-shelf piece and consider yourself you. Can you? That's why we started Nixon and that's why, 8 years later, we're still here.

Nestled comfortably out of the way up against the pacific ocean in southern California, and tucked neatly next to the best surf in Europe, you'll find Nixon people doing what we do. What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market.

Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives Oakley to look beyond the conventional ideas of industry standards. It's in Oakley's DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible.

Decades of Oakley innovation have been awarded more than 540 patents that elevate physics to the level of art. Technologies transcend sports to enhance the lives of consumers, and more than 110 countries now enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. These products represent commitment to excellence - a passion that redefines what is possible for those who defy their own limits.

Useless is absolutely not a word you would use to describe Danish pa:nuu. pa:nuu is actually everything but an ordinary example of how to start a business. Pa:nuu has in less than two years, rapidly spread across the globe with a clothing range for both sexes and is now represented in more than 15 countries.

pa:nuu is not based on analysis, market recearch, color scales, trend boards or the likes thereof. On the contrary pa:nuu is born out of love for simple but powerful graphic expressions and prints. With inspiration from the colorful univers of the 80's, pa:nuu takes you on a journey to a time where "space invaders" was the coolest game in the world, Michael Jackson had an afro and George Bush was a simple alcoholic.

Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. Reebok is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

In January of 2003 SCHLEPP" came to life in Berlin, a "city-platform" always open to new projects and creations, a place where "everything" is possible.
SCHLEPP counts on the endless inspiration of this city and the endorsement of a team soaked with multitask and multicultural people that know what a work of a craftsman really means.
Francesco Lipari, of Italian-German origin, previously worked as graphic designer, dj, and fashion designer (betty bund). He was the one who begun this adventure to which later on Esther González Vidal got onbord.
The Spanish Esther González Vidal, after her formation like architect, collaborated with the Berlin-based eyewear company ic! berlin before joining SCHLEPP.
Both have always been deeply interested in the fashion, being keen on peculiar sense for aesthetic and good taste, in their lifes as well as in their work projects.
Now bags and accessories are the main focus point of this team, catching the spirit of our time and interpretating it with their own particular style in designing the bags; a team that offers a great potential for the creativity in the conceptual design.
That's way their products go beyond the idea of a mere bag.

In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California.
As the clothing line expanded, it's raw and modern aesthetic soon developed into the next generation of new wave beach culture. We grew during a time when epochal shifts which eternally framed contemporary popular culture were taking place.
In the music scene, the late 70's gave us punk. Then the early 80's brought us into the new DIY music called rap. Punk broke creative and aesthetic barriers and taught us that anyone could have a band. Rap then preceded not only to push social boundaries but as well explore the ideas of remixing and sampling. These new ideas and territories created a new modern platform for fashion and cultural expression.
With Stussy's success came the opportunity to travel and spread the Stussy vibe. We hooked up with trendsetters in New York, London, Tokyo and other areas of the world. Stussy clothing was inspired by this international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into an international streetwear label.
Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture which we helped start over 25 years ago.

Sweet and Toxic-after all, why choose just one? Sweet and Toxic's creative shirts splice Americana with hipster for flashy pieces with a down to earth edge. Think Jake Gyllenhaal on his way to the library to hunt down unreleased Ginsberg poems. Bright colors and flattering cuts make this energetic brand one to watch, and one you can't miss. A word to this wise: focus on the sweet. Toxicity, though a fantastic album, is no long term solution.

T.U.K. - Born in England, raised in California. Rock n' Roll inspired footwear for men, women, and children. T.U.K. produce original and creative styles to fit the eclectic tastes of people whose lives revolve around music, art and fashion.
The style and aesthetic that started T.U.K. over 20 years ago remains the same: shoes inspired by a rich history of music, art and fashion that represent individuality and expression. These styles have been a staple of the underground rock n' roll music scene for decades and are sought after for their original and traditional look and craftsmanship.

Trousers London is a London-based premium men's jeanswear label, launched in February 2008. With their sustainable foundations, Trousers London create an exclusive series of coveted designs in organic denim, moving away from disposable clothing trends towards a new tradition of collectible fashion.

Coming from the diverse fields of Architecture, Advertising, Business, Design and Social Media Marketing, the varied backgrounds of the team behind Trousers London have been fundamental in the development of the brand.  Not following the conventional schools of fashion, the team bring their own individual methodology to the process of fashion design, marketing and promotion, which allows for a distinctive, balanced and original approach, reflecting the progressive nature of the brand.  The aesthetics and 3D proportions of the designs are largely influenced by architectural design methods and the branding is a reflection of tradition and workmanship.

The main ambition of Trousers London is to maintain a specialism in high-quality, directional men's denim, this focus on denim allows for the exploration of patterns, fits, materials and production in a greater depth and detail.

Trousers London believe that a sustainable outlook should be fundamental and not an afterthought when building a brand. However, “design” leads the way and they endeavour to boldly recreate a garment that has become a staple in society.

The range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim.  Each new jeans model is numbered in the order of its design. To ensure the exclusivity of the jeans, as well as carefully selecting materials and applying intricate details, every pair is given a unique ID number. Each model of jeans is limited edition.

Ucon is simply an acronym for 'Urban CONquest'. Just because an architect designed a building or object for a specific purpose does not necessarily mean that we should all adhere to this notion. 'UCON' is a calling to take advantage of the architecture that surrounds us in an open-minded light. Skaters have always perceived their surroundings in a far more creative viewpoint than the average member of the public. The art of street skating, 'Architecture Acrobatics', is the fundamental ethos behind our designs, sticker campaigns and ads.

Vestal collections are watches, softgoods & accessories that fine-tune style and expression for the musically inspired individual. Established in 1997, Vestal is marketed and branded through our friends, musicians, artists, and athletes who are immersed within music culture. Vestal can be found in specialty stores and finer boutiques in more than forty countries around the world.